I had been working with the Real Wrap Company from the time they were a two man band working til the wee small hours serving their toasted khobez bread wraps to the late night student crowd.
The small company transitioned to provide a retail offer to university campuses, first with packaged wraps and then a range of sandwiches. I created original and eye-catching branded sleeves and wedge packaging. The business grew to take in many more universities, hospitals and airlines. I was involved on a freelance basis with creating prototype packaging for New Product Development as well as Point of Sale materials and fridge and hot holder vinyl wraps and ad hoc marketing and photography.
When the company had grown sufficiently I returned to take on the role of Marketing Manager. I worked to develop a whole new look for the established ranges and Hero ranges, create more prototype packaging, design product brochures, exhibition stands, customer sales support materials, promotional campaigns, and establish a consistent look for product photography.
With a growth in the number of display screens within catering sites, and with food exhibitions being a vital way to gain new customers, a need grew for animations and motion graphics to be used on customer screens and to promote products on the company's own stands. The cartoon nature of the new branding lent itself to this so I had the chance to go wild – annotating product shots, creating idents, and even making short trailers for products.
